![]() ![]() ![]() It’s a promise he made, a reminder of a decision to act.įlashback to the Summit LA conference in 2017. Vettori hasn’t taken it off in four years. He gestures to the fabric bracelet on his wrist. “We inform with a nice story, and then we ask you, ‘Do you want to do something about it?’ ” ![]() “Each room we inspire you with something,” Vettori says, clad head to toe in black, accent recalling his native Italy. (Yes, there is an exhibit here called “Eat Less Meat” with dangling cattle carcasses made of fabric, but the message is to eat a little less meat, not no meat, so maybe just have a salad in place of a Big Mac tomorrow, OK?) It’s all a highly Instagrammable mix of science and selfies intended to educate and entertain at once, to warn about climate change without resorting to the kind of finger-wagging that makes you feel ashamed for ordering a cheeseburger afterward. ![]() We know what you’re thinking right about now: There’d better be lasers. Vettori is leading a tour of his newest creation: Arcadia Earth, an immersive, 15-room, 17,000-square-foot playground of the senses using 3D art, robotics, pungent scent technology - is that a rainstorm I smell? Yes, it is - augmented and virtual reality, pixelated sharks, painted-glass forests and plenty more high-tech set pieces intended to promote environmental awareness. Mission accomplished on a Tuesday afternoon on the Las Vegas Strip near the M&M Store. “I feel our mission is to learn about these things.” “The solution is a sustainable alternative to plastic,” Vettori explains, before offering a quick tutorial on PHA biodegradable plastics. He doesn’t wait for another wrong answer from a journalist. “It’s insane, right? So what is the solution?” He turns to the reporter at his side to fill in the blank. “These are 66,000 plastic bags,” Valentino Vettori notes of what’s lining the room all around him, “which is the amount of plastic bags that we use every …” Take a closer look at those walls, though. Walking through here, it feels like we’ve entered some luminous, underground dwelling, flush with art installation flourishes in place of stalactites, or maybe ventured into the maw of a giant whale - Jonah style - whose lungs are lined with light bulbs. (Chase Stevens/Las Vegas Review-Journal) trivia time in the Rainbow Cave. Valentino Vettori, founder of Arcadia Earth, holds a phone showing the installation by Charlotte Becket, which depicts phytoplankton, during a tour of the immersive experience, which highlights the effects of climate change and promotes sustainibility, on the Las Vegas Strip Tuesday, Dec. ![]()
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